During this meeting, PRSSA had an alumni speaker, Katie Johnstone speak to students.

2 pm – Katie Johnstone joined Zoom and we welcomed her.

• She spoke about the marketing tactic she uses
• The university colors changed
• She manages all social medias for the University of Pittsburgh
• University of Pittsburgh instagram has over 800,000 followers
• She discussed how her and her team handle crisis management, creating content, and managing content
• She spoke about how the pandemic affected her job and how she adapted

Johnstone’s ESU Experience

• Worked in University Relations, Stroud Courrier
• First generation student, graduated in 2013 with double degree in English and Communication
• Worked with Brenda Friday

We ended the meeting with some questions.

This meeting was adjourned at 2:55 pm.